The Cities Are Blushing: Andre Reisinger's Digital Dreamworld Takes Over.

Words by Aliecia Cindy

Andre Reisinger, the mastermind behind Andre Reisinger Studio, took over major cities with his latest viral drop The Take Over. He reimagined iconic buildings in cities like Paris, London, NYC, Rome, Amsterdam, and Dubai by digitally wrapping them in soft blush pink drapes. (Yeah, the cities are literally blushing.) This dreamy pastel vibe is totally his signature. He is all about muted pinks and textured looks that give old architecture a fresh new glow up.

You probably know Reisinger from the Hortensia Chair that broke the internet last year. Since then, he has been thriving, even bagging awards at Milan’s Biennale Design Museum and setting up his new studio. Instead of keeping his art locked up in galleries, Reisinger dropped The Take Over straight on social media, making his theatrical and surreal visions accessible to everyone. Imagine massive pink curtains draped over your favorite landmarks. It is like stepping into a digital daydream where fantasy and reality blur together.

Each city got its own unique flavor. Paris served minimal chic. New York showed off loud and extra AF. London layered textures like a fashion girlie in winter. Tokyo went full on maximalist with wild colorful scenes. In Dubai, he teamed up with Art Dubai to create insane faux fur installations with a major Zaha Hadid style twist. Basically, the drama was next level. At the heart of it all, Reisinger's work questions what real art even is. He is always blending physical vibes with digital magic, showing that anything, online or IRL, can create an experience that hits different.